Analyzing customer behavior leading to insights that help run more compelling offers on the web.Recommend optimization opportunities for the DunkinвЂ™ DonutsвЂ™ website to improve the experience of current customers and draw in new customers.Manager of Marketing in order to grow the business from a grass roots approach by maximizing local market knowledge and competitive advantage. The Marketing Specialist will provide ideas and feedback to the Sr. Utilizing web analytics tools, he or she will work to establish DunkinвЂ™ DonutsвЂ™ online presence and ensure there is local brand awareness at all events. This position coordinates and executes marketing campaigns and events at the local level that will drive customer traffic into DunkinвЂ™ DonutsвЂ™ locations. Manager of Marketing, the Marketing Specialist will be responsible for the execution of marketing strategies and initiatives to drive profitable business results in the region. This position is designed for a student interested in learning about web analytics, behavioral research, and marketing strategies as they relate to DunkinвЂ™ DonutsвЂ™ business. The Heartland Restaurant Group is the regional franchisee of more than 39 DunkinвЂ™ Donuts locations across southwestern Pennsylvania and we are proud of the good work our team members do in our communities for the folks we serve. Our goal is simple: serve AmericaвЂ™s favorite coffee and baked goods with a smile. As a result, we have been one of PittsburghвЂ™s вЂњBest Places to WorkвЂќ and вЂњFastest Growing RetailersвЂќ over the past few years.ДunkinвЂ™ DonutsВ® is the symbol of delightful, fun food made special for you вЂ“ carefully crafted and uniquely prepared like only the bakers at Dunkin Donuts can do. We strive to bring out the best in one another and are consistent bringing operational excellence to each other and our guests. The Heartland Restaurant Group is the franchisee group that has brought the resurgence of DunkinвЂ™ Donuts to the Southwestern Pennsylvania region.В Our development of people and our support within our local communities continues to play an important role in our organization and with our staff. Social psychology marketing and business related psychology behavioral research Who we are: 'Д¬helsea Halker Marketing Manager 41 or 4 Areas of Interest: I also help with media promotions, and are there for support during meetings with general managers. I also gather information when needed such as doing inventory counts for the company. I must get these approved by the appropriate department before they are used. 'I create numerous things that are needed by the company such as flyers, cards, newsletters and instruction sheets.

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